Utilizing company directions and collective user insights, I have overseen the research and design of pivotal platform components tailored to achieve product-market fit. I shipped designs of multiple strategic features and pages, ranging from foundational designs with scalability in mind to comprehensive, fully matured designs that align with the platform's long-term vision and end-to-end user experience.

The key features I delivered include a new landing page, a revamped data manager page with an improved data uploading experience, a redesigned settings page with admin experience, notification systems, and more.

Upon product launch, users experienced the platform with clear guidance and were able to effortlessly take desired actions, initiating their use of the platform seamlessly.

As my experiences grew, my perspective on design leadership continued to evolve. The fundamental essence of design leadership of my view remained constant: driving impact for users and business through the promotion of user-centered design (UCD) processes, advocating for its value, and fostering a design-centric culture. However, my approach to achieving these goals has transformed.

During my tenure at Watershed, I began by cultivating understanding and trust among individuals, departments, and stakeholders before pushing initiatives around design culture that I think has the value for the team. The lesson I've learned from this experience is that effective design leadership involves establishing strong connections with your close partners, stakeholders, and company, and adapting your design expertise to fit the specific context at hand.

I started to gain user insights actively through the channel that I created and I stored them in a single source of truth for broader accessibility. I noticed that different functions such as business and marketing also utilized it. Also by aligning my design principles with their expectations, I laid a solid foundation for establishing a product design process that aligned with the company's objectives and resources. This approach led to expedited feature releases.